Ameri-Dry Waterproofing has taken creative advertising to a new level with the unveiling of its new brand identity: Ameri-Dry Guy. The modern day basement waterproofing hero is currently being featured in a series of tongue-in-cheek, animated TV advertisements.With his confident yet humorous “When you want dry, I’m your guy” slogan, Ameri-Dry Guy is just the representative Ameri-Dry was looking for: tough on basement leaks but friendly and personable with consumers. Find out more about Ameri-Dry’s advertising campaign here.

(http://www.digitaljournal.com/pr/743824)